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	<title>C4 Atlanta</title>
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	<link>http://blog.c4atlanta.org</link>
	<description>Creative Action</description>
	<lastBuildDate>Sat, 04 Feb 2012 18:35:57 +0000</lastBuildDate>
	<language>en</language>
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	<copyright>Copyright © C4 Atlanta 2011 </copyright>
	<managingEditor>joe@c4atlanta.org (C4 Atlanta)</managingEditor>
	<webMaster>joe@c4atlanta.org (C4 Atlanta)</webMaster>
	<ttl>1440</ttl>
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		<title>C4 Atlanta</title>
		<link>http://blog.c4atlanta.org</link>
		<width>144</width>
		<height>144</height>
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	<itunes:subtitle></itunes:subtitle>
	<itunes:summary>Creative Action</itunes:summary>
	<itunes:keywords></itunes:keywords>
	<itunes:category text="Society &#38; Culture" />
	<itunes:author>C4 Atlanta</itunes:author>
	<itunes:owner>
		<itunes:name>C4 Atlanta</itunes:name>
		<itunes:email>joe@c4atlanta.org</itunes:email>
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		<item>
		<title>An Analytics Tool You Should Know About</title>
		<link>http://blog.c4atlanta.org/2012/02/04/an-analytics-tool-you-should-know-about/</link>
		<comments>http://blog.c4atlanta.org/2012/02/04/an-analytics-tool-you-should-know-about/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 18:33:21 +0000</pubDate>
		<dc:creator>Jessyca</dc:creator>
				<category><![CDATA[Arts and Culture Census]]></category>
		<category><![CDATA[TechsmARTs]]></category>
		<category><![CDATA[Artist in the Workforce]]></category>
		<category><![CDATA[arts atlanta]]></category>
		<category><![CDATA[audience development]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[online tools]]></category>
		<category><![CDATA[Quantcast]]></category>

		<guid isPermaLink="false">http://blog.c4atlanta.org/?p=604</guid>
		<description><![CDATA[One tool we like to show artists and arts organization is Quantcast. Similar in spirit to Google Analytics (also a great tool), Quantcast allows site owners to gather data about visitors to their websites. Unlike Google Analytics, the information is available to the public. If your site doesn&#8217;t receive a ton of traffic like popular <a href='http://blog.c4atlanta.org/2012/02/04/an-analytics-tool-you-should-know-about/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://blog.c4atlanta.org/2012/02/04/an-analytics-tool-you-should-know-about/' send='false' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>One tool we like to show artists and arts organization is <a href="https://www.quantcast.com">Quantcast</a>. Similar in spirit to <a href="http://www.google.com/analytics/">Google Analytics</a> (also a great tool), Quantcast allows site owners to gather data about visitors to their websites. Unlike Google Analytics, the information is available to the public. If your site doesn&#8217;t receive a ton of traffic like popular commercial sites, then Quantcast doesn&#8217;t really have enough data to supply information on usage, demographics, etc. However, there is a solution! Quantcast will help you generate a <a href="https://www.quantcast.com/learning-center/faqs/get-quantified-faq/">code tag </a>to paste into your site. This allows your site to be &#8220;Quantified!&#8221; If this sounds to &#8220;techie&#8221; for your liking, don&#8217;t worry. The Quantcast site/support team will help you with adding this piece of code to your site. In deed, our site has been quantified. Wanna see?</p>
<p><strong>What we found out using Quantcast&#8230;</strong></p>
<p>Well, our visitors are highly educated &amp; poor. This makes sense, as according the National Endowment for the Arts’, <a href="http://www.nea.gov/research/ArtistsInWorkforce.pdf"><em>Artist in the Workforce</em></a> findings, artists are not unemployed but remain severely underemployed, despite typically having more education than other U.S. workers.</p>
<div id="attachment_619" class="wp-caption aligncenter" style="width: 615px"><a href="http://blog.c4atlanta.org/files/2012/02/Quantcast.jpg"><img class=" wp-image-619" title="C4 Atlanta Website - Education vs. Income" src="http://blog.c4atlanta.org/files/2012/02/Quantcast.jpg" alt="Two pie charts. One shows high education, graduate level. The other shows low income." width="605" height="439" /></a><p class="wp-caption-text">C4 Atlanta Website - Education vs. Income</p></div>
<p>We also discovered that while our online audience is majority Caucasian, the C4 Atlanta website receives above average usage from African American visitors (compared to the whole internet) at 19%.</p>
<div id="attachment_621" class="wp-caption aligncenter" style="width: 555px"><a href="http://blog.c4atlanta.org/files/2012/02/ethnicity.jpg"><img class=" wp-image-621" title="C4 Atlanta Website - Ethnicity of Visitors" src="http://blog.c4atlanta.org/files/2012/02/ethnicity.jpg" alt="Bar chart showing site user ethnicity" width="545" height="240" /></a><p class="wp-caption-text">C4 Atlanta Website Users - Ethnicity</p></div>
<p>&nbsp;</p>
<p><strong>How do they find that data? And isn&#8217;t it a little creepy?</strong></p>
<p>Quantcast provides some info as to how they collect this information. If I had to guess, the info is tied to IP address and that address is tied to a physical address. They use direct measurement mixed with <a href="http://en.wikipedia.org/wiki/Machine_learning">machine learning</a>. The U.S. Census would be an example of direct measurement.</p>
<p>About creepy&#8230;</p>
<p>Remember the phone book? Once upon a time we could look up any person&#8217;s (unless they suppressed their contact info) address and phone number in an easy-to-use guide that made great use of very thin paper. Quantcast doesn&#8217;t reveal that information about people. It&#8217;s all aggregate. <a>Also: </a></p>
<blockquote><p><a>Quantcast Measurement</a> is the first and only syndicated online traffic measurement service to gain MRC accreditation for compliance with<a href="http://www.iab.net/"> IAB </a>measurement standards.</p></blockquote>
<p>That&#8217;s good. Very good.</p>
<p>As far as marketing is concerned, I think consumers are in control. It may not feel like it, but marketers want to get to know us. We tell them what we want advertised to us. Sometimes, we are right. Sometimes they get it right. But as we get deeper and deeper into a service economy, consumer voice is going to more important than ever. Building relationships with your patrons or audiences is key to survival. That relationship starts with understanding your core.</p>
<p><strong>To review:</strong></p>
<ul>
<li><a href="https://www.quantcast.com/">Visit Quantcast</a></li>
<li>Get a code to track info on your site</li>
<li>Insert code</li>
<li>Check out the marketing tips on how to use such data. Quantcast has some cool tips.</li>
<li>Use the demographic info as one of many tools in your toolkit to help measure mission impact</li>
<li>Have fun! Charts and graphs are pretty.</li>
</ul>
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		<item>
		<title>The artist-negotiator</title>
		<link>http://blog.c4atlanta.org/2012/02/03/the-artist-negotiator/</link>
		<comments>http://blog.c4atlanta.org/2012/02/03/the-artist-negotiator/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 18:00:29 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[C4 Atlanta Professional Development for the Arts]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[ignite]]></category>
		<category><![CDATA[negotiation]]></category>

		<guid isPermaLink="false">http://blog.c4atlanta.org/?p=609</guid>
		<description><![CDATA[The Ignite seminar includes many lessons that help artist-entrepreneurs along in the path to forming a business plan. But somewhere midway through, we take a moment to discuss another skill that is important for many artists in the field: negotiation. In week 3, we discuss some of the important elements of a negotiation, and how <a href='http://blog.c4atlanta.org/2012/02/03/the-artist-negotiator/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://blog.c4atlanta.org/2012/02/03/the-artist-negotiator/' send='false' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>    <iframe src="http://player.vimeo.com/video/36122553" width="695" height="391" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>The Ignite seminar includes many lessons that help artist-entrepreneurs along in the path to forming a business plan. But somewhere midway through, we take a moment to discuss another skill that is important for many artists in the field: negotiation.</p>
<p>In week 3, we discuss some of the important elements of a negotiation, and how an artist can prepare for one. There are many misconceptions about what happens in a negotiation, and who is a good negotiator. In the seminar we cut through some of those misconceptions, and we talk about ways to build trust in the course of the negotiation process so that both parties build value for one another.</p>
<p>Following the lesson, everyone is given some homework: to prepare for a mock negotiation that will take place the following week. Negotiation skills may not be part of an artist&#8217;s business plan. But they are essential for any artist looking to earn a living wage from their work.</p>
<p>We&#8217;re looking forward to teaching this seminar again in March. <a href="http://c4atlanta.org/what-we-do/ignite/" title="Ignite entrepreneurship seminar">Enroll today</a> to save your spot!</p>
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		<item>
		<title>TechsmARTs: Video Production</title>
		<link>http://blog.c4atlanta.org/2012/01/21/techsmarts-video-production/</link>
		<comments>http://blog.c4atlanta.org/2012/01/21/techsmarts-video-production/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 22:17:05 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[TechsmARTs]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.c4atlanta.org/?p=599</guid>
		<description><![CDATA[Producing videos can be a big hassle. To do it right takes some combination of money, time, and effort that most of us don&#8217;t necessarily have. So it really takes having the right combination of a little expertise, an efficient process, or a grant. On Wednesday, February 22, let&#8217;s get together for the next TechsmARTs <a href='http://blog.c4atlanta.org/2012/01/21/techsmarts-video-production/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://blog.c4atlanta.org/2012/01/21/techsmarts-video-production/' send='false' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>Producing videos can be a big hassle. To do it right takes some combination of money, time, and effort that most of us don&#8217;t necessarily have. So it really takes having the right combination of a little expertise, an efficient process, or a grant.</p>
<p>On Wednesday, February 22, let&#8217;s get together for the next TechsmARTs gathering. We&#8217;ll have two special guests joining us: <strong>Kevin Gillese</strong>, Artistic Director of Dad&#8217;s Garage; and <strong>David Tyberg</strong>, a musician with Atlanta-based Steampunk rock band, The Extraordinary Contraptions. Kevin, David and I will all have stories to share about how each of us have used video to connect with new audiences and build communities of support for our respective missions.</p>
<p>As you&#8217;ll find out from this panel, we&#8217;ll have a variety of stories to tell and lessons to pass along. Kevin will share the story of <a href="http://www.youtube.com/user/DadsGarageTV">Dad&#8217;s Garage TV</a>, and David will relate his experiences of recording live shows to video for <a href="http://www.youtube.com/user/TheContraptions">The Contraptions YouTube Channel</a>. I&#8217;ll also discuss some of our recent experience with using a single video to fulfill multiple goals: to promote an offering and connect more stakeholders to mission.</p>
<p>The Center for Puppetry Arts graciously offered their space, and we&#8217;re looking forward to bringing TechsmARTs back there!</p>
<p>Please join us, <strong>February 22 at 2:30</strong>, at the <a href="http://puppet.org/about/directions.shtml" title="Directions to the Center for Puppetry Arts">Center for Puppetry Arts</a> for a conversation about producing videos. <a href="https://docs.google.com/spreadsheet/viewform?formkey=dDFTRFRSbXFJbWVabEVzUU5VZlBlb1E6MQ" title="TechsmARTs RSVP">RSVP today</a> to let us know you&#8217;ll be there!</p>
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		<title>It&#8217;s 8 PM. Do you know where your patrons are?</title>
		<link>http://blog.c4atlanta.org/2012/01/18/its-saturday-night-8-pm-do-you-know-where-your-patrons-are/</link>
		<comments>http://blog.c4atlanta.org/2012/01/18/its-saturday-night-8-pm-do-you-know-where-your-patrons-are/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 14:43:59 +0000</pubDate>
		<dc:creator>Jessyca</dc:creator>
				<category><![CDATA[Arts and Culture Census]]></category>
		<category><![CDATA[Arts & Culture Census]]></category>
		<category><![CDATA[arts atlanta]]></category>
		<category><![CDATA[arts marketing]]></category>
		<category><![CDATA[audience development]]></category>
		<category><![CDATA[c4 atlanta]]></category>
		<category><![CDATA[TRG Arts]]></category>

		<guid isPermaLink="false">http://blog.c4atlanta.org/?p=577</guid>
		<description><![CDATA[The Atlanta Arts &#38; Culture Census can help you find them! Join your peers in the Atlanta Arts &#38; Culture Census this March. The Arts &#38; Culture Census is brought to our community through a partnership with TRG Arts, one of America&#8217;s most respected marketing consulting companies. Nearly 400,000 unique arts patron households currently represented! <a href='http://blog.c4atlanta.org/2012/01/18/its-saturday-night-8-pm-do-you-know-where-your-patrons-are/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://blog.c4atlanta.org/2012/01/18/its-saturday-night-8-pm-do-you-know-where-your-patrons-are/' send='false' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><h3 style="text-align: center;"><strong>The Atlanta Arts &amp; Culture Census can help you find them!</strong></h3>
<div id="attachment_596" class="wp-caption alignleft" style="width: 235px"><a href="http://blog.c4atlanta.org/files/2012/01/this-one2.jpg"><img class="size-medium wp-image-596" title="Board Arts Patrons" src="http://blog.c4atlanta.org/files/2012/01/this-one2-225x300.jpg" alt="Arts patrons look board watching T.V." width="225" height="300" /></a><p class="wp-caption-text">Your Arts Patrons</p></div>
<p>Join your peers in the Atlanta Arts &amp; Culture Census this March. The Arts &amp; Culture Census is brought to our community through a partnership with TRG Arts, one of America&#8217;s most respected marketing consulting companies. Nearly 400,000 unique arts patron households currently represented!</p>
<p>We will be adding more companies to the Arts &amp; Culture Census <strong>March 2, 2012</strong>. The deadline to express interest in being a part of the Arts &amp; Culture Census is <strong>Friday, February 17, 2012. </strong></p>
<p><strong>What can the <a href="http://c4atlanta.org/what-we-do/cultural-database">Arts &amp; Culture Census</a> do for my organization?</strong></p>
<ul>
<li>Get to know your patrons</li>
<li>Discover how to find new patrons</li>
<li>Secure list trading with your peers in just a few clicks of the mouse</li>
<li>Identify areas of growth and collaboration within the Atlanta region</li>
<li>Pull instant demographic reports for board meetings, grant proposals &amp; more</li>
</ul>
<p><strong>How do I join the Arts &amp; Culture Census?</strong><br />
<a href="https://docs.google.com/spreadsheet/viewform?formkey=dGFxa2RxN0t6LXdveWRaVXV2dUxmQ0E6MQ">Fill out this short interest form!</a></p>
<p><strong>What do your peers think?</strong></p>
<blockquote><p>Atlanta Ballet has been both a consultant and database client of TRG since 2005.  TRG’s knowledge of performing arts marketing and specific focus on database marketing have been invaluable.  Their eMerge product has allowed Atlanta Ballet to create an aggressive direct communications marketing plan using mail, email and phone as methods to stay in touch with our existing and future patrons.   The launch of a community arts database in Atlanta will allow us to continue to grow strong arts patrons by reaching out to non-ballet patrons, and allowing other organizations to connect with Atlanta Ballet patrons., creating stronger arts patrons who crossover multiple Atlanta arts organizations.<strong> -Tricia Ekhom, The Atlanta Ballet</strong></p>
<div>Although we had a broad understanding of our Schwartz Center arts patrons, we didn&#8217;t have much real data to support our media buys and who we were targeting. Once our info was loaded in TRG, I could easily print out demographic reports&#8211;showing zip codes and demographics like age, income and buying habits. Some of the research data was surprising to us; particularly the average age being a bit younger than we thought. The Arts &amp; Culture Census has also made requesting mail lists from other arts organizations a breeze. &#8211; <strong>Jessica Cook, Emory Arts, Schwartz Center for Performing Arts</strong></div>
</blockquote>
<p><strong>Organizations currently participating in the Atlanta Arts &amp; Culture Census (as of 01/16/2012)</strong></p>
<ul>
<li>Academy Theatre</li>
<li>ArtWorks! Gwinnett</li>
<li>Atlanta Ballet</li>
<li>Atlanta Jewish Music Festival</li>
<li>Atlanta Lyric Theatre</li>
<li>Atlanta Opera</li>
<li>Brooks &amp; Company Dance</li>
<li>CORE Performance Company</li>
<li>Essential Theatre</li>
<li>Full Radius Dance</li>
<li>Georgia State University School of Music</li>
<li>Kennesaw State University College of the Arts</li>
<li>MINT Gallery</li>
<li>North Fulton Drama Club</li>
<li>Rialto Center for the Arts</li>
<li>Schwartz Center for the Performing Arts</li>
<li>Synchronicity Performance Group</li>
<li>The Georgia Ballet</li>
<li>The New American Shakespeare Tavern</li>
<li>WonderRoot</li>
</ul>
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		<title>February Enrollment for Health Insurance</title>
		<link>http://blog.c4atlanta.org/2012/01/12/february-enrollment-for-health-insurance/</link>
		<comments>http://blog.c4atlanta.org/2012/01/12/february-enrollment-for-health-insurance/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 22:14:43 +0000</pubDate>
		<dc:creator>Jessyca</dc:creator>
				<category><![CDATA[KP Bridge Program]]></category>
		<category><![CDATA[atlanta arts]]></category>
		<category><![CDATA[c4 atlanta]]></category>
		<category><![CDATA[health insurance for artists]]></category>
		<category><![CDATA[Kaiser Permanente Bridge Program]]></category>

		<guid isPermaLink="false">http://blog.c4atlanta.org/?p=571</guid>
		<description><![CDATA[On Monday, February 13, 2012 Kaiser Permanente will be accepting applications from eligible C4 Atlanta members in the Kaiser Permanente Bridge Program. Enrollment slots are limited. Where: Academy Theatre Time: Register for an application time HERE Enrollment Guidelines Individuals will be required to attend an &#8220;orientation&#8221; session BEFORE applying. There is NO cost for this <a href='http://blog.c4atlanta.org/2012/01/12/february-enrollment-for-health-insurance/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://blog.c4atlanta.org/2012/01/12/february-enrollment-for-health-insurance/' send='false' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p><strong><strong>On Monday, February 13, 2012</strong> Kaiser Permanente will be accepting applications from eligible C4 Atlanta members in the <a href="http://c4atlanta.org/what-we-do/kaiser-bridge">Kaiser Permanente Bridge Program</a>. Enrollment slots are limited.</strong></p>
<p>Where: <a href="http://academytheatre.org/">Academy Theatre</a><br />
Time: Register for an application time <a href="http://c4atlanta.org/kp-signup">HERE</a></p>
<p><strong>Enrollment Guidelines</strong><br />
Individuals will be required to attend an &#8220;orientation&#8221; session BEFORE applying. There is NO cost for this session. The orientation will be offered <span style="text-decoration: underline;">twice on February 13, 2012 </span>at Academy Theatre. <strong>This session is <span style="text-decoration: underline;">mandatory</span>. You will not be allowed to apply without attending the orientation session.</p>
<p><strong>Bridge Program Monthly Premiums*</strong><br />
$27.00 &#8211; <em>Single Subscriber</em><br />
$49.00 &#8211; <em>Subscriber &amp; Child(ren</em>)<br />
$55.00 &#8211; <em>Subscriber &amp; Spouse</em><br />
$82.00 &#8211; <em>Subscriber, Spouse &amp; Child(ren</em>)</p>
<p>*Premiums are subject to change.</p>
<p><strong>Income Guidelines (max income):</strong><br />
&nbsp;</p>
<table border="1" cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr>
<td><strong>Family </strong><br />
<strong>Size*</strong></td>
<td><strong>Monthly Gross Income</strong></td>
<td><strong>Annual Gross Income</strong></td>
</tr>
<tr>
<td>1</td>
<td>$2,723</td>
<td>$32,670</td>
</tr>
<tr>
<td>2</td>
<td>$3,678</td>
<td>$44,130</td>
</tr>
<tr>
<td>3</td>
<td>$4,633</td>
<td>$55,190</td>
</tr>
<tr>
<td>4</td>
<td>$5,588</td>
<td>$67,050</td>
</tr>
<tr>
<td>5</td>
<td>$6,543</td>
<td>$78,510</td>
</tr>
<tr>
<td>6</td>
<td>$7,498</td>
<td>$89,970</td>
</tr>
</tbody>
</table>
<p><strong><br clear="all" /><br />
</strong></p>
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		<title>Arts Day at the Capitol!</title>
		<link>http://blog.c4atlanta.org/2012/01/11/arts-day-at-the-capitol/</link>
		<comments>http://blog.c4atlanta.org/2012/01/11/arts-day-at-the-capitol/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 14:30:44 +0000</pubDate>
		<dc:creator>Jessyca</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[arts advocacy]]></category>
		<category><![CDATA[atlanta arts]]></category>
		<category><![CDATA[c4 atlanta]]></category>
		<category><![CDATA[Georgia Arts Network]]></category>

		<guid isPermaLink="false">http://blog.c4atlanta.org/?p=567</guid>
		<description><![CDATA[From our friends at Georgia Arts Network&#8230; Join the Georgia Arts Network on January 24th for Arts Day at the Capitol! The arts community is partnering with our friends in Georgia&#8217;s tourism industry for Tourism Day at the Capitol on Monday and Tuesday, January 23rd &#38; 24th. In these tough times, focusing on the positive <a href='http://blog.c4atlanta.org/2012/01/11/arts-day-at-the-capitol/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://blog.c4atlanta.org/2012/01/11/arts-day-at-the-capitol/' send='false' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>From our friends at Georgia Arts Network&#8230;</p>
<p align="center"><strong>Join the Georgia Arts Network on January 24th for Arts Day at the Capitol!</strong></p>
<p>The arts community is partnering with our friends in Georgia&#8217;s tourism industry for <strong>Tourism Day at the Capitol on Monday and Tuesday, January 23rd &amp; 24th</strong>. In these tough times, focusing on the positive economic impact of the arts as a vehicle which attracts tourism dollars to Georgia is a great way to convince skeptics of the need to invest in the arts now!</p>
<p>For the event, the Georgia Arts Network is partnering with: Georgia Association of Convention &amp; Visitors Bureau, Georgia Chamber of Commerce, Georgia Restaurant Association, and the Georgia Hotel &amp; Lodging Association.</p>
<p>You can find out more details about the event at the GACVB <a href="http://r20.rs6.net/tn.jsp?llr=zutrqqcab&amp;et=1109063567517&amp;s=1359&amp;e=001iEJhXv6asR2ZFXI3Z9tGAKbcaN3AaxyVaCZIyIrngo7yqvA_6qHMJRdA6dudeXLrcdUD-heJObEL0gsfBHlMA5kS_7UaW-lLZZtbhEFcdrOBi7uHCN8tgi2hlOZ5D9hci2F3isKMQJ51SEEAQpVicdBs9vb-bTh_PfURDqPu2rE=" shape="rect" target="_blank">website</a>, and you can <strong>register to attend <a href="http://r20.rs6.net/tn.jsp?llr=zutrqqcab&amp;et=1109063567517&amp;s=1359&amp;e=001iEJhXv6asR1LfAdpRxiwyjES-MZwmaD8rNCLoX53AdijzWvtZnkgpvR_R0sAA8WRJN8BzYcQosnJrokJ3oahU0sz0HdpEWgJNIm2JaRRIUOYtwwu2YvXTSjtbXlpg0_dbpy3UCJnPKv71yr5iqUyrnZL0ZDUFHPDqKVQAgQiQklNA5DRoflgChbjwGALxo5DHQaBEhpnr9LDdtRl4CBsCw==" shape="rect" target="_blank">HERE</a></strong> (it&#8217;s <strong>free</strong> to attend, other than the optional luncheon). Please plan to to attend the January 24th <strong>arts break-out session</strong> at 9:30am.</p>
<p>If you plan to attend, please <strong><a href="http://r20.rs6.net/tn.jsp?llr=zutrqqcab&amp;et=1109063567517&amp;s=1359&amp;e=001iEJhXv6asR1LfAdpRxiwyjES-MZwmaD8rNCLoX53AdijzWvtZnkgpvR_R0sAA8WRJN8BzYcQosnJrokJ3oahU0sz0HdpEWgJNIm2JaRRIUOYtwwu2YvXTSjtbXlpg0_dbpy3UCJnPKv71yr5iqUyrnZL0ZDUFHPDqKVQAgQiQklNA5DRoflgChbjwGALxo5DHQaBEhpnr9LDdtRl4CBsCw==" shape="rect" target="_blank">register</a> your attendance now</strong> with the GACVB and then inform the Georgia Arts Network by writing to us at <a href="mailto:contact@gaartsnetwork.org?" shape="rect" target="_blank">contact@gaartsnetwork.org</a> (please include the full names, email addresses, and organizations of all attendees).</p>
<p>You should also <strong>plan to </strong> schedule meetings that day with your local legislator; we would appreciate it if you would let us know when your meetings are, so we can facilitate coordination between arts groups in neighboring areas.</p>
<p>This year it is<strong> critical</strong> to speak with legislators about the need to <strong>increase funding for the Georgia Council for the Arts</strong> in order to secure that Georgia receives the full matching funds from the National Endowment for the Arts (NEA).</p>
<p>Please help advocate for the arts in Georgia by attending this event and letting your voice be heard in support of the arts community! <a href="http://r20.rs6.net/tn.jsp?llr=zutrqqcab&amp;et=1109063567517&amp;s=1359&amp;e=001iEJhXv6asR1LfAdpRxiwyjES-MZwmaD8rNCLoX53AdijzWvtZnkgpvR_R0sAA8WRJN8BzYcQosnJrokJ3oahU0sz0HdpEWgJNIm2JaRRIUOYtwwu2YvXTSjtbXlpg0_dbpy3UCJnPKv71yr5iqUyrnZL0ZDUFHPDqKVQAgQiQklNA5DRoflgChbjwGALxo5DHQaBEhpnr9LDdtRl4CBsCw==" shape="rect" target="_blank">Register now</a>!</p>
<p>&nbsp;</p>
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		<title>TechsmARTs: Reaching Patrons with Disabilities</title>
		<link>http://blog.c4atlanta.org/2011/11/10/techsmarts-reaching-patrons-with-disabilities/</link>
		<comments>http://blog.c4atlanta.org/2011/11/10/techsmarts-reaching-patrons-with-disabilities/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 19:14:24 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.c4atlanta.org/?p=554</guid>
		<description><![CDATA[One issue widely considered important, but rarely discussed is access. How can arts organizations &#8212; especially those with small budgets &#8212; provide access to a larger pool of audiences through inclusion practices? How can technology facilitate reach and engagement? A couple of weeks ago C4 Atlanta held its bimonthly TechsmARTs gathering to discuss this very <a href='http://blog.c4atlanta.org/2011/11/10/techsmarts-reaching-patrons-with-disabilities/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://blog.c4atlanta.org/2011/11/10/techsmarts-reaching-patrons-with-disabilities/' send='false' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>One issue widely considered important, but rarely discussed is access. How can arts organizations &#8212; especially those with small budgets &#8212; provide access to a larger pool of audiences through inclusion practices? How can technology facilitate reach and engagement?</p>
<p>A couple of weeks ago C4 Atlanta held its bimonthly TechsmARTs gathering to discuss this very issue. We gathered a special panel of guests, including:</p>
<ul>
<li>Dr. Patricia Nobbie, <a href="http://www.gcdd.org/" title="Georgia Council on Developmental Disabilities">Georgia Council on Developmental Disabilities</a></li>
<li>Valerie Suber, <a href="http://www.gcdd.org/" title="Georgia Council on Developmental Disabilities">Georgia Council on Developmental Disabilities</a></li>
<li>Nikki Strickland, <a href="http://www.northfultondramaclub.org/" title="North Fulton Drama Club">North Fulton Drama Club</a></li>
<li>Elizabeth Labbe-Webb, <a href="http://vsaartsga.org/" title="VSA Arts of Georgia">VSA Arts of Georgia</a></li>
</ul>
<p>Douglas Scott of <a href="http://www.fullradiusdance.org/" title="Full Radius Dance">Full Radius Dance</a> facilitated the discussion.</p>
<p>Many thanks to the panelists, and to 7 Stages for hosting!</p>
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			<enclosure url="https://s3.amazonaws.com/techsmarts.c4atlanta.org/2011-10-techsmarts.mp3" length="1" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>One issue widely considered important, but rarely discussed is access. How can arts organizations &#8212; especially those with small budgets &#8212; provide access to a larger pool of audiences through inclusion practices? How can technology facili[...]</itunes:subtitle>
		<itunes:summary>One issue widely considered important, but rarely discussed is access. How can arts organizations &#8212; especially those with small budgets &#8212; provide access to a larger pool of audiences through inclusion practices? How can technology facilitate reach and engagement?
A couple of weeks ago C4 Atlanta held its bimonthly TechsmARTs gathering to discuss this very issue. We gathered a special panel of guests, including:

Dr. Patricia Nobbie, Georgia Council on Developmental Disabilities
Valerie Suber, Georgia Council on Developmental Disabilities
Nikki Strickland, North Fulton Drama Club
Elizabeth Labbe-Webb, VSA Arts of Georgia

Douglas Scott of Full Radius Dance facilitated the discussion.
Many thanks to the panelists, and to 7 Stages for hosting!
</itunes:summary>
		<itunes:keywords>Uncategorized</itunes:keywords>
		<itunes:author>joe@c4atlanta.org</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<title>Data Collection: Live</title>
		<link>http://blog.c4atlanta.org/2011/10/10/data-collection-live/</link>
		<comments>http://blog.c4atlanta.org/2011/10/10/data-collection-live/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 17:45:00 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.c4atlanta.org/?p=546</guid>
		<description><![CDATA[This coming Friday the C4 Atlanta Action Team will deliver a presentation, called &#8220;Why Arts Organizations Should Collect Data.&#8221; We&#8217;ll not simply discuss why data collection should happen, but also how to make it happen. Adam Natale of Fractured Atlas fame will join us during that session to talk about some of the exciting data <a href='http://blog.c4atlanta.org/2011/10/10/data-collection-live/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://blog.c4atlanta.org/2011/10/10/data-collection-live/' send='false' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>This coming Friday the C4 Atlanta Action Team will deliver a presentation, called &#8220;Why Arts Organizations Should Collect Data.&#8221; We&#8217;ll not simply discuss why data collection should happen, but also how to make it happen. Adam Natale of <a href="http://www.fracturedatlas.org/">Fractured Atlas</a> fame will join us during that session to talk about some of the exciting data initiatives happening on the national level and how they will benefit those organizations and regions who choose to participate.</p>
<p>Adam will also give an additional presentation this Friday, &#8220;The Artist&#8217;s Survival Guide.&#8221; For that presentation, Adam will discuss many of the resources available to help make the lives of artists and arts organizations a little easier.</p>
<p>To whet your appetite a little for these two presentations, I recently had the opportunity to interview both Adam and Jessyca for some podcasts, hosted by our friends at the Foundation Center:</p>
<p>The Artist&#8217;s Survival Guide: <a href="http://atlantablog.foundationcenter.org/2011/09/listen-adam-natale-previews-the-artists-survival-guide-for-arts-month.html">Preview</a> and <a href="http://www.grantspace.org/Classroom/Training-Calendar/Atlanta/Artist-s-Survival-Guide-2011-10-14-Atlanta-GA">Register</a><br />
Why Arts Organizations Should Collect Data: <a href="http://atlantablog.foundationcenter.org/2011/10/listen-jessyca-holland-previews-why-arts-organizations-should-collect-data-for-arts-month.html">Preview</a> and <a href="http://grantspace.org/Classroom/Training-Calendar/Atlanta/Why-Arts-Organizations-Should-Collect-Data-2011-10-14-Atlanta-GA">Register</a></p>
<p>Both of these sessions are an investment in your time only.</p>
<p>Many thanks to the Foundation Center for organizing and hosting this event. We look forward to seeing you on Friday morning!</p>
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		<title>Reflections on an Arts Forum</title>
		<link>http://blog.c4atlanta.org/2011/10/06/reflections-on-an-arts-forum/</link>
		<comments>http://blog.c4atlanta.org/2011/10/06/reflections-on-an-arts-forum/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 20:47:22 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Arts and Culture Census]]></category>

		<guid isPermaLink="false">http://blog.c4atlanta.org/?p=539</guid>
		<description><![CDATA[Last night we attended a public arts forum with Mayor Reed. As always, any time we get to sit in a room with an elected official &#8212; no matter whether we agree with the official&#8217;s policies and positions &#8212; in such an intimate setting, it is a privilege. We would like to first take this <a href='http://blog.c4atlanta.org/2011/10/06/reflections-on-an-arts-forum/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://blog.c4atlanta.org/2011/10/06/reflections-on-an-arts-forum/' send='false' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>Last night we attended a public arts forum with Mayor Reed. As always, any time we get to sit in a room with an elected official &#8212; no matter whether we agree with the official&#8217;s policies and positions &#8212; in such an intimate setting, it is a privilege. We would like to first take this moment to thank Mayor Reed for his time and attention, and for receiving the challenge the community offered him to more strongly stand for the arts.</p>
<p>Among the many comments yesterday, two stood out to me precisely because they seemed to be among the least welcome comments in the room while they were spoken.</p>
<p>The first person appeared to be the youngest one in the room &#8212; she stood up in response to the question, &#8220;What role does art and culture play in supporting quality of life?&#8221; During her speech, she was ignored by some in the room. Perhaps its because the youngest among us are also those with the least access to money or other resources. Granted, she was not the most eloquent person to speak (and nor was I when I spoke, quite frankly). But she offered concrete examples of some of the ways citizens have used the arts as a tool for community improvement.</p>
<p>And this is the point I believe she was getting at: that the arts serve as an effective tool for citizen engagement &#8212; whether through community festivals, public art (temporary or permanent), productions, and so on. Some art is produced and presented by professionals, and some art is produced through <a href="http://www.slideshare.net/ArtsEngagementExchange/engaging-audiences-through-effective-collaboration-presentation-november-2-5660033">collaborations with audiences</a>.</p>
<p>This is why there is no &#8220;silver bullet&#8221; or &#8220;unified theory&#8221; type of answer as to why the arts are important. As a tool for civic engagement, artists collaborate with people in many sectors of the economy for a wide variety of community benefits: quality education, crime prevention, economic development, and so on. I believe this was part of the speaker&#8217;s point.</p>
<p>The second person who caught my attention made what seemed to be some of the most controversial remarks in the forum. He stood up to answer the question, &#8220;What type of infrastructure does art and culture need to support initiatives noted above?&#8221; He spoke forcefully of the burden of having to go through a lengthy and expensive process to obtain a liquor license for his for-profit improv theater space. It&#8217;s probably an understatement to say that his remarks didn&#8217;t quite meet with approval from the rest of the audience for a number of reasons &#8212; more reasons than I could adequately describe here.</p>
<p>However, I do want to bring out a larger point from this remark. I believe it is one that affects everyone who works in the arts, whether for-profit or non-profit. It happens very often in forums like these that we tend to compare our city&#8217;s arts ecosystem with those in other cities. &#8220;Chicago does ABC &#8212; why don&#8217;t we?&#8221; &#8220;Austin does XYZ &#8212; why don&#8217;t we?&#8221; Comparisons like these are fair, and should be sources of inspiration. Whether in our comparisons to other places, or in our own right, we should never apologize for aspiring to become a better city, a better region, or a better state.</p>
<p>It is in that spirit that I would offer comparisons between Atlanta and the sort of city or region we would like for this place to become. Georgia is one of very few states where non-profit arts organizations must charge sales taxes. This, of course, is an economic burden on those who choose to participate in the arts &#8212; and these taxes disproportionately affect those who are least able to afford them. This policy also limits the number of options arts administrators have in choosing the best ticketing software for their companies.</p>
<p>Atlanta also burdens its arts industry through <a href="http://en.wikipedia.org/wiki/Zoning#Zoning_types_in_the_United_States">euclidean zoning ordinances</a> that have the effect of separating arts organizations from the communities they are meant to serve. Why should art spaces only exist in commercial or non-residential districts?</p>
<p>To put it succinctly, there is a point here that could very well be argued: that Atlanta&#8217;s artists and arts organizations are taxed more, regulated more and funded less than their peers in competing cities. We do not have the data to make this argument unequivocally, but it is an argument worth considering. After all, there are also ways Atlanta competes favorably with New York City &#8212; much love to New York, but y&#8217;all don&#8217;t have everything.</p>
<p>Our job, as we see it, is to help make Atlanta a more interesting place for artists. But we&#8217;re humble enough to say out loud we can&#8217;t do it all ourselves. That&#8217;s why we look to the best practices found in other cities and form partnerships with other service providers to offer <a href="http://c4atlanta.org/what-we-do/">the best services at the lowest cost</a> to the community.</p>
<p>We also look to you for your leadership and support. It&#8217;s one thing for us to say as a community that more funding is needed. And it is needed; we must continue to demonstrate how much value we create for our communities, even as we tend to capture very little of that value. But it&#8217;s also another thing entirely to generate additional support from the public by <a href="http://c4atlanta.org/what-we-do/cultural-database/">keeping our base of support motivated</a>. It is not enough to create a strategic plan that relies on <a href="http://avionod.wordpress.com/2009/04/06/and-then-a-miracle-happens/">the miracle principle</a> to sell more tickets.</p>
<p>As a tool for civic engagement, the arts are clearly important to the life of our communities. Support for the arts creates a super-multiplier effect that goes unappreciated when its not adequately measured. Let&#8217;s work together to make a strong case of support. In these tough economic times, it&#8217;s more important than ever to make the case, rather than excuses.</p>
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		<title>October is Funding for Arts Month</title>
		<link>http://blog.c4atlanta.org/2011/09/27/october-is-funding-for-arts-month/</link>
		<comments>http://blog.c4atlanta.org/2011/09/27/october-is-funding-for-arts-month/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 17:16:54 +0000</pubDate>
		<dc:creator>Jessyca</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.c4atlanta.org/?p=536</guid>
		<description><![CDATA[The programs are listed below; to see the details, simply go to the October calendar page where each program has the red arts symbol:  http://grantspace.org/Classroom/Training-Calendar/Atlanta/(month)/10/(year)/2011    State of the Arts Monday, October 3, 1:00pm &#8211; 2:00pm at the Rialto Center for the Arts Hear Lisa Cremin, director of the Metropolitan Atlanta Arts Fund, discuss the current <a href='http://blog.c4atlanta.org/2011/09/27/october-is-funding-for-arts-month/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<fb:like href='http://blog.c4atlanta.org/2011/09/27/october-is-funding-for-arts-month/' send='false' layout='standard' show_faces='true' width='450' height='65' action='like' colorscheme='light' font='lucida+grande'></fb:like><p>The programs are listed below; to see the details, simply go to the October calendar page where each program has the red arts symbol:  <a href="http://grantspace.org/Classroom/Training-Calendar/Atlanta/%28month%29/10/%28year%29/2011" target="_blank">http://grantspace.org/<wbr>Classroom/Training-Calendar/<wbr>Atlanta/(month)/10/(year)/2011</wbr></wbr></a><wbr>    </wbr></p>
<p><strong>State of the Arts </strong></p>
<p>Monday, October 3, 1:00pm &#8211; 2:00pm</p>
<p><em>at the Rialto Center for the Arts </em></p>
<p>Hear Lisa Cremin, director of the Metropolitan Atlanta Arts Fund, discuss the current state of the arts.</p>
<p><strong> </strong></p>
<p><strong>Resource Market for the Arts </strong></p>
<p>Monday, October 3, 2:00pm &#8211; 4:00pm</p>
<p><em>at the Rialto Center for the Arts </em></p>
<p>&nbsp;</p>
<p><strong>Reality Fundraising: Lessons Learned from Successful Arts Organizations </strong></p>
<p>Thursday, October 6, 2:00pm &#8211; 4:00pm</p>
<p><strong> </strong></p>
<p><strong>Art on the Atlanta BeltLine </strong></p>
<p>Wednesday, October 12, 2:00pm &#8211; 3:00pm</p>
<p>&nbsp;</p>
<p><strong>Why Arts Organizations Should Collect Data </strong></p>
<p>Friday, October 14, 10:00am &#8211; 11:15am</p>
<p><strong> </strong></p>
<p><strong>The Artist’s Survival Guide </strong></p>
<p>Friday, October 14, 11:30am &#8211; 12:30pm</p>
<p><strong><br />
</strong></p>
<p><strong>Funding for Arts Organizations </strong></p>
<p>Tuesday, October 25, 10:00am &#8211; 11:30am</p>
<p><strong> </strong></p>
<p><strong>Grantseeking Basics for Individuals in the Arts </strong></p>
<p>Wednesday, October 26, 10:00am &#8211; 11:00am</p>
<p><strong> </strong></p>
<p><strong>Getting Started with <em>Foundation Grants to Individuals Online </em></strong></p>
<p>Wednesday, October 26, 11:15am &#8211; 12:15pm</p>
<p>&nbsp;</p>
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