Producing videos can be a big hassle. To do it right takes some combination of money, time, and effort that most of us don’t necessarily have. So it really takes having the right combination of a little expertise, an efficient process, or a grant.

On Wednesday, February 22, let’s get together for the next TechsmARTs gathering. We’ll have two special guests joining us: Kevin Gillese, Artistic Director of Dad’s Garage; and David Tyberg, a musician with Atlanta-based Steampunk rock band, The Extraordinary Contraptions. Kevin, David and I will all have stories to share about how each of us have used video to connect with new audiences and build communities of support for our respective missions.

As you’ll find out from this panel, we’ll have a variety of stories to tell and lessons to pass along. Kevin will share the story of Dad’s Garage TV, and David will relate his experiences of recording live shows to video for The Contraptions YouTube Channel. I’ll also discuss some of our recent experience with using a single video to fulfill multiple goals: to promote an offering and connect more stakeholders to mission.

The Center for Puppetry Arts graciously offered their space, and we’re looking forward to bringing TechsmARTs back there!

Please join us, February 22 at 2:30, at the Center for Puppetry Arts for a conversation about producing videos. RSVP today to let us know you’ll be there!

 

The Atlanta Arts & Culture Census can help you find them!

Arts patrons look board watching T.V.

Your Arts Patrons

Join your peers in the Atlanta Arts & Culture Census this March. The Arts & Culture Census is brought to our community through a partnership with TRG Arts, one of America’s most respected marketing consulting companies. Nearly 400,000 unique arts patron households currently represented!

We will be adding more companies to the Arts & Culture Census March 2, 2012. The deadline to express interest in being a part of the Arts & Culture Census is Friday, February 17, 2012.

What can the Arts & Culture Census do for my organization?

  • Get to know your patrons
  • Discover how to find new patrons
  • Secure list trading with your peers in just a few clicks of the mouse
  • Identify areas of growth and collaboration within the Atlanta region
  • Pull instant demographic reports for board meetings, grant proposals & more

How do I join the Arts & Culture Census?
Fill out this short interest form!

What do your peers think?

Atlanta Ballet has been both a consultant and database client of TRG since 2005.  TRG’s knowledge of performing arts marketing and specific focus on database marketing have been invaluable.  Their eMerge product has allowed Atlanta Ballet to create an aggressive direct communications marketing plan using mail, email and phone as methods to stay in touch with our existing and future patrons.   The launch of a community arts database in Atlanta will allow us to continue to grow strong arts patrons by reaching out to non-ballet patrons, and allowing other organizations to connect with Atlanta Ballet patrons., creating stronger arts patrons who crossover multiple Atlanta arts organizations. -Tricia Ekhom, The Atlanta Ballet

Although we had a broad understanding of our Schwartz Center arts patrons, we didn’t have much real data to support our media buys and who we were targeting. Once our info was loaded in TRG, I could easily print out demographic reports–showing zip codes and demographics like age, income and buying habits. Some of the research data was surprising to us; particularly the average age being a bit younger than we thought. The Arts & Culture Census has also made requesting mail lists from other arts organizations a breeze. – Jessica Cook, Emory Arts, Schwartz Center for Performing Arts

Organizations currently participating in the Atlanta Arts & Culture Census (as of 01/16/2012)

  • Academy Theatre
  • ArtWorks! Gwinnett
  • Atlanta Ballet
  • Atlanta Jewish Music Festival
  • Atlanta Lyric Theatre
  • Atlanta Opera
  • Brooks & Company Dance
  • CORE Performance Company
  • Essential Theatre
  • Full Radius Dance
  • Georgia State University School of Music
  • Kennesaw State University College of the Arts
  • MINT Gallery
  • North Fulton Drama Club
  • Rialto Center for the Arts
  • Schwartz Center for the Performing Arts
  • Synchronicity Performance Group
  • The Georgia Ballet
  • The New American Shakespeare Tavern
  • WonderRoot
 

On Monday, February 13, 2012 Kaiser Permanente will be accepting applications from eligible C4 Atlanta members in the Kaiser Permanente Bridge Program. Enrollment slots are limited.

Where: Academy Theatre
Time: Register for an application time HERE

Enrollment Guidelines
Individuals will be required to attend an “orientation” session BEFORE applying. There is NO cost for this session. The orientation will be offered twice on February 13, 2012 at Academy Theatre. This session is mandatory. You will not be allowed to apply without attending the orientation session.

Bridge Program Monthly Premiums*
$27.00 – Single Subscriber
$49.00 – Subscriber & Child(ren)
$55.00 – Subscriber & Spouse
$82.00 – Subscriber, Spouse & Child(ren)

*Premiums are subject to change.

Income Guidelines (max income):
 

Family
Size*
Monthly Gross Income Annual Gross Income
1 $2,723 $32,670
2 $3,678 $44,130
3 $4,633 $55,190
4 $5,588 $67,050
5 $6,543 $78,510
6 $7,498 $89,970



 

From our friends at Georgia Arts Network…

Join the Georgia Arts Network on January 24th for Arts Day at the Capitol!

The arts community is partnering with our friends in Georgia’s tourism industry for Tourism Day at the Capitol on Monday and Tuesday, January 23rd & 24th. In these tough times, focusing on the positive economic impact of the arts as a vehicle which attracts tourism dollars to Georgia is a great way to convince skeptics of the need to invest in the arts now!

For the event, the Georgia Arts Network is partnering with: Georgia Association of Convention & Visitors Bureau, Georgia Chamber of Commerce, Georgia Restaurant Association, and the Georgia Hotel & Lodging Association.

You can find out more details about the event at the GACVB website, and you can register to attend HERE (it’s free to attend, other than the optional luncheon). Please plan to to attend the January 24th arts break-out session at 9:30am.

If you plan to attend, please register your attendance now with the GACVB and then inform the Georgia Arts Network by writing to us at contact@gaartsnetwork.org (please include the full names, email addresses, and organizations of all attendees).

You should also plan to schedule meetings that day with your local legislator; we would appreciate it if you would let us know when your meetings are, so we can facilitate coordination between arts groups in neighboring areas.

This year it is critical to speak with legislators about the need to increase funding for the Georgia Council for the Arts in order to secure that Georgia receives the full matching funds from the National Endowment for the Arts (NEA).

Please help advocate for the arts in Georgia by attending this event and letting your voice be heard in support of the arts community! Register now!

 

 

One issue widely considered important, but rarely discussed is access. How can arts organizations — especially those with small budgets — provide access to a larger pool of audiences through inclusion practices? How can technology facilitate reach and engagement?

A couple of weeks ago C4 Atlanta held its bimonthly TechsmARTs gathering to discuss this very issue. We gathered a special panel of guests, including:

Douglas Scott of Full Radius Dance facilitated the discussion.

Many thanks to the panelists, and to 7 Stages for hosting!

 

This coming Friday the C4 Atlanta Action Team will deliver a presentation, called “Why Arts Organizations Should Collect Data.” We’ll not simply discuss why data collection should happen, but also how to make it happen. Adam Natale of Fractured Atlas fame will join us during that session to talk about some of the exciting data initiatives happening on the national level and how they will benefit those organizations and regions who choose to participate.

Adam will also give an additional presentation this Friday, “The Artist’s Survival Guide.” For that presentation, Adam will discuss many of the resources available to help make the lives of artists and arts organizations a little easier.

To whet your appetite a little for these two presentations, I recently had the opportunity to interview both Adam and Jessyca for some podcasts, hosted by our friends at the Foundation Center:

The Artist’s Survival Guide: Preview and Register
Why Arts Organizations Should Collect Data: Preview and Register

Both of these sessions are an investment in your time only.

Many thanks to the Foundation Center for organizing and hosting this event. We look forward to seeing you on Friday morning!

 

Last night we attended a public arts forum with Mayor Reed. As always, any time we get to sit in a room with an elected official — no matter whether we agree with the official’s policies and positions — in such an intimate setting, it is a privilege. We would like to first take this moment to thank Mayor Reed for his time and attention, and for receiving the challenge the community offered him to more strongly stand for the arts.

Among the many comments yesterday, two stood out to me precisely because they seemed to be among the least welcome comments in the room while they were spoken.

The first person appeared to be the youngest one in the room — she stood up in response to the question, “What role does art and culture play in supporting quality of life?” During her speech, she was ignored by some in the room. Perhaps its because the youngest among us are also those with the least access to money or other resources. Granted, she was not the most eloquent person to speak (and nor was I when I spoke, quite frankly). But she offered concrete examples of some of the ways citizens have used the arts as a tool for community improvement.

And this is the point I believe she was getting at: that the arts serve as an effective tool for citizen engagement — whether through community festivals, public art (temporary or permanent), productions, and so on. Some art is produced and presented by professionals, and some art is produced through collaborations with audiences.

This is why there is no “silver bullet” or “unified theory” type of answer as to why the arts are important. As a tool for civic engagement, artists collaborate with people in many sectors of the economy for a wide variety of community benefits: quality education, crime prevention, economic development, and so on. I believe this was part of the speaker’s point.

The second person who caught my attention made what seemed to be some of the most controversial remarks in the forum. He stood up to answer the question, “What type of infrastructure does art and culture need to support initiatives noted above?” He spoke forcefully of the burden of having to go through a lengthy and expensive process to obtain a liquor license for his for-profit improv theater space. It’s probably an understatement to say that his remarks didn’t quite meet with approval from the rest of the audience for a number of reasons — more reasons than I could adequately describe here.

However, I do want to bring out a larger point from this remark. I believe it is one that affects everyone who works in the arts, whether for-profit or non-profit. It happens very often in forums like these that we tend to compare our city’s arts ecosystem with those in other cities. “Chicago does ABC — why don’t we?” “Austin does XYZ — why don’t we?” Comparisons like these are fair, and should be sources of inspiration. Whether in our comparisons to other places, or in our own right, we should never apologize for aspiring to become a better city, a better region, or a better state.

It is in that spirit that I would offer comparisons between Atlanta and the sort of city or region we would like for this place to become. Georgia is one of very few states where non-profit arts organizations must charge sales taxes. This, of course, is an economic burden on those who choose to participate in the arts — and these taxes disproportionately affect those who are least able to afford them. This policy also limits the number of options arts administrators have in choosing the best ticketing software for their companies.

Atlanta also burdens its arts industry through euclidean zoning ordinances that have the effect of separating arts organizations from the communities they are meant to serve. Why should art spaces only exist in commercial or non-residential districts?

To put it succinctly, there is a point here that could very well be argued: that Atlanta’s artists and arts organizations are taxed more, regulated more and funded less than their peers in competing cities. We do not have the data to make this argument unequivocally, but it is an argument worth considering. After all, there are also ways Atlanta competes favorably with New York City — much love to New York, but y’all don’t have everything.

Our job, as we see it, is to help make Atlanta a more interesting place for artists. But we’re humble enough to say out loud we can’t do it all ourselves. That’s why we look to the best practices found in other cities and form partnerships with other service providers to offer the best services at the lowest cost to the community.

We also look to you for your leadership and support. It’s one thing for us to say as a community that more funding is needed. And it is needed; we must continue to demonstrate how much value we create for our communities, even as we tend to capture very little of that value. But it’s also another thing entirely to generate additional support from the public by keeping our base of support motivated. It is not enough to create a strategic plan that relies on the miracle principle to sell more tickets.

As a tool for civic engagement, the arts are clearly important to the life of our communities. Support for the arts creates a super-multiplier effect that goes unappreciated when its not adequately measured. Let’s work together to make a strong case of support. In these tough economic times, it’s more important than ever to make the case, rather than excuses.

 

The programs are listed below; to see the details, simply go to the October calendar page where each program has the red arts symbol:  http://grantspace.org/Classroom/Training-Calendar/Atlanta/(month)/10/(year)/2011   

State of the Arts

Monday, October 3, 1:00pm – 2:00pm

at the Rialto Center for the Arts

Hear Lisa Cremin, director of the Metropolitan Atlanta Arts Fund, discuss the current state of the arts.

 

Resource Market for the Arts

Monday, October 3, 2:00pm – 4:00pm

at the Rialto Center for the Arts

 

Reality Fundraising: Lessons Learned from Successful Arts Organizations

Thursday, October 6, 2:00pm – 4:00pm

 

Art on the Atlanta BeltLine

Wednesday, October 12, 2:00pm – 3:00pm

 

Why Arts Organizations Should Collect Data

Friday, October 14, 10:00am – 11:15am

 

The Artist’s Survival Guide

Friday, October 14, 11:30am – 12:30pm


Funding for Arts Organizations

Tuesday, October 25, 10:00am – 11:30am

 

Grantseeking Basics for Individuals in the Arts

Wednesday, October 26, 10:00am – 11:00am

 

Getting Started with Foundation Grants to Individuals Online

Wednesday, October 26, 11:15am – 12:15pm

 

Aug 292011
 

Do you know what your patrons look like? Do they donate to your company? Do they have kids? What do they like to buy?

Do you have a picture in your head? Good. Imagine that people who don’t see your shows, visit your art openings or attend your lectures are out there aimlessly wandering around waiting to learn about your organization. Imagine that those friendly wanderers look an awful lot like your current patrons. How do you reach them?

We can agree that knowing your patrons is a good idea, right? You need to know everything about your patrons because chances are you haven’t exhausted all avenues to reach and retain them.

What excites us about the Arts & Culture Census: it helps the Atlanta region’s arts community connect more meaningfully to patrons. The more avenues your organization has to reaching audiences that look, act, and behave like current patrons, the less money, time and frustration your staff will spend on marketing initiatives. Even if you know your patrons, making assumptions (without data) about all of the region’s arts consumers provides an anecdotal approach to marketing at best.

What the Arts & Culture Census is NOT: A replacement for your current ticketing system.

The data co-op is designed to augment marketing strategies for maximum impact. We get a lot of questions about Tessitura. TRG’s system is not designed to compete or replace Tessitura, or any ticketing system. It is designed to help create an efficient means to cultivate, grow and retain patrons. It is designed to foster community collaboration. You should have in place a system (whether it be software or a comprehensive marketing plan) to help you track and understand your patrons. The Arts & Culture Census allows you to not only look at your patrons, but you can get to know the habits of patrons in other disciplines, companies, regions, etc. You can also track where your patrons are spending arts bucks elsewhere. Maybe this leads to some creative marketing between two companies? Maybe it tells you that your assumptions are correct? Maybe you will be surprised!

When It Comes to Marketing, Your Gut Is Still Not Smarter Than Your Head

A more audacious goal…

C4 Atlanta is an arts service organization. We have goals for the ENTIRE arts community. It is our hope that this service will encourage a standard of marketing accessible to all budget sizes, disciplines and audiences. The more we share information, support each other and raise awareness as a community, the more we are visible within the entire Atlanta ecosystem. The more we are all elevated to success, the stronger we all become.

Join us

Not only will your membership allow you access to the Arts & Culture Census, but you will also be supporting community-wide social innovation initiatives. It has been a tough couple of years for many of us in the arts community. When I was laid off, my world was turned upside down. So I understand that paying membership isn’t necessarily on the top of your to-do list. But I am asking you to invest in the long term. To look ahead at the possibility of greatness. I believe that a strong recovery comes with the right long-term investment. I believe in an Atlanta community where the arts are at the forefront of innovation. Join C4 Atlanta.

Interested, but you need more info? Email Jessyca@c4atlanta.org

– Jessyca Holland, Executive Director

P.S. – Direct mail is still relevant.

Young Adults Prefer Offline Marketing Offers

Direct Mail vs. Social Media Marketing & Email

 

 

August 20, 2011

11am – Board members arrive at the home of John and Debbie Holland in Ringgold, GA, a two hour drive from the heart of Atlanta. One by one, they walked in the house, located the bathrooms, got settled at the meeting table and plugged in various devices for communication and note taking. Why did they drive all this way…for a meeting?!

The WHY…

Powering Up for THE MEETING!

The reason we all committed to traveling 2 hours outside of Atlanta was so we could journey through unfamiliar space together. C4 Atlanta has only been in existence for a little over a year. It took us several months to build a board. We focused a lot on tasks and organization in year one. Last Saturday was about building solidarity, celebrating successes and embracing challenges ahead. C4 Atlanta board members talked about WHY we serve. As we talked one by one about the mission of C4 Atlanta through our own lenses, it was really awesome to hear a unifying theme: community. C4 Atlanta board members want a better Atlanta.

Their desire stems from wanting a place for families, businesses, better schools, and the desire to create a safe and encouraging space for artists. We want artists to thrive in Atlanta. Side note: some of the members of our board are a part of the arts community to some extent or another. Several come from outside of the arts, but recognize the tremendous value of what the arts brings to our city.

We are the champions, my friend!

As staff, we forget sometimes that our board members lead lives outside of our company. I mean…I guess that’s okay, right?

We can’t expect board members to know every little detail about everything we do on a day-to-day basis. In fact, that would be counterproductive. I once attended a board meeting (not C4 Atlanta) where we spent over an hour talking about an email template. During that discussion, staff could’ve been actually working on the template. Wast-O-time.

Photo of Board member writing on legal pad

Low tech note taking

So, we get that micro-managing is bad. I got some advice from one of our donors (who knows board service). She suggested that we ask board members to champion one program. Ask that they become intimate with it. Speak about it passionately. Some of our board members like technology. Others totally get why many artists (and most entrepreneurs) need help with business planning. I like this approach. This takes the pressure off of board members to become regurgitation machines that spew out a static list of services & products to potential donors or other supporters. It helps our board members make a personal connection to C4 Atlanta that resonates with people outside of the organization.

Commune over food

1pm – It is important to break bread with friends and colleagues.  It is important to eat. Food. I honestly believe that the world changes one meal at a time.

A picture of our meal for the day
Food is good. During lunch,  friends from Chattanooga, Enoch and Hannah Elwell (they are newlyweds, Awww) joined us. Enoch is with The Company Lab (Co.lab) in Chattanooga. Co.lab acquired the Springboard program– spun out of the Create Here initiative. Springboard is a program to help entrepreneurs take an idea to business. We met Enoch a few months back when the C4 Atlanta team visited arts groups in Chattanooga. Enoch and I have been sharing ideas on entrepreneurship. I hope to continue picking his brain as our program matures. Enoch and Hannah are very sweet people. I really believe the younger generation of workers are adept to collaboration. They get it. Atlanta has a lot to learn form our neighboring cities, but we also have a lot to offer.

After lunch we talked about fundraising, a very audacious goal for C4 Atlanta (more to come), and how board membership can help us reach our personal goals and visions. My husband, Spencer Holland, led a brief session on visioning. Spencer is a leader in his own company and a great guy. Really. He cooked all of our food for the Board meeting. He also asked us to think about our own impact within the community. Impact that lasts well after our tenure with C4 Atlanta is over. Well after we leave this earth.

It was a very successful board retreat. The most important principle to remember in these types of meetings is to trust the process. When we talk about vision and personal goals, we become vulnerable; however,  it is important to be vulnerable from time to time to become a strong leader. I wanted to write about this retreat because it isn’t always easy keeping perspective on the long-term. Challenges arise. Starting a new business, nonprofit or otherwise, is tough. But I know that I have a team supporting me. You have a team supporting you. C4 Atlanta cares about the future of our city.

5pm – It wouldn’t be a C4 Atlanta meeting without some type of explosive energy.

Board Member Does a Cannonball into a Pool

Cannonball!!